Making Events and Give-Aways Memorable
A couple of years ago in a blog entitled ‘‘marketing masterclass, university-style’ one of my colleagues commented on the quality of the...
About Me
Over 20 years B2B marketing within the IT software industry – Retail, Business Intelligence, BPM, Planning & Budgeting, and Consolidation solutions. Experience includes event recruitment and campaign execution for prospect and customer events, conference and trade show management, writing targeted direct mail campaigns, planning and directing sales lead generation projects, case study and press release writing, press campaigns. Specialties: • Direct marketing, campaign management, event planning and execution. German speaker
Nicky Clark's Passles
Digital marketing success the Gucci way
Gucci’s social media storm at the Oscars last weekend is a fantastic example of what a well coordinated digital campaign delivers....
Events planners - ignore that site visit at your peril
Whether you prefer to arm yourself with techy gadgets to collate the details on your venue or plain old pen and paper, making the time...
Practice makes perfect
Having a tool where nervous presenters can practice in front of a virtual audience strikes me as a pretty cool piece of technology.
It's...
I’m not a robot, I have feelings too
‘That’s cool’, I thought, ‘emotion sensing computers. Bit far-fetched though, surely?’ But there are many examples of ‘affective...
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