Prada have found a way to engineer their iconic nylon bag fabric from trash plastic scooped out of the oceans. This is the latest eco-initiative from the luxury fashion brands. The fashion industry is a major contributor to global warming and it's good to see Prada setting the trends.
Saving the world is an expensive business in the luxury fashion industry. Prada's eco-bags are eye-wateringly expensive. For most folk, the greenest thing we can do is stop buying so much stuff. Let's hope that new sustainable fashion initiatives can be offered at a democratic price point, making it available to all. Check out the House of Sunny Summer sale, designed in East London and made with a clear conscience.
For every 10,000 tons of Econyl made, 70,000 barrels of petroleum are saved in the process. This reduces CO2 emissions by 57,100 tons and reduces the impact on global warming by 80 per cent. This marks a bold move towards total sustainability for Prada which pledges to solely use recycled nylon across the company by the end of 2021.