It's the first full week back at work after the Christmas break and resolve is at a low. Add to this the distractions of social media and I'm definitely falling prey to what has been called 'the attention industry'.
As agency marketers, we're trying to get our clients' messages across against an ever-noisier background hum. It is easy to feel gloomy and get caught up in hopping from one task to another, in activity for activity's sake - and maybe looking to fear, uncertainty and doubt or other attention-seeking tactics to get heard.
New Year's resolutions may not always be successful. But they do give you a reason to take a bit of time to focus and try to think clearly about goals. After a gloomy end to 2016, this is more valuable than ever as we get back to our desks this January.
The attention industry needs people who are in a distracted state, or who are perpetually distractable, and thus open to advertising. And so it has a strong influence on the content of the media, which becomes increasingly attention-seeking and clickbaity, for want of a better term, and ultimately affects us because the kind of media that you're exposed to starts to influence your own brain and your own personality.