Millennials are the largest emerging market globally and the largest source of wealth ever. It is estimated that by 2018 they will have combined, projected annual earnings of $3.4tn and that by 2025 they will account for 75% of the workforce.

It is therefore time companies across all sectors paid attention to millennials and their values and reconsidered how they cater for this unique demographic. 

Millennials use technology to shop, bank, communicate, arrange their social life, book holidays, apply for jobs (which is now increasingly happening on social media). The list could go on.

While they still value face to face interaction, they want to be able to use technology to make an initial request, to research and compare, to gather facts.

They like authenticity and immediacy and expect an individually tailored experience when it comes to customer service. 

Retail is a sector that has heavily – and successfully - invested in technology to cater for this demographic. Yet, when it comes to other sectors, like for instance banking, it looks there is still a lot of work to do. Apparently, most millennials don’t seem to like traditional banking and would rather see a dentist than visit a branch!

Now is therefore the time for companies to develop a new strategy to cater for this unique generation and investment in the right technology should be part of the strategy. 

The business of the future will have to be ‘millennial-ready’ if it wants to succeed.