The new home secretary is doing a major review of security at large events in light of the recent attack in Nice. Definitely worthwhile doing but what does this mean for the future of events and how should marketing align event security measures accordingly? The focus is primarily on larger public events but even at industry events like Infosec Europe in London, we had sniffer dogs patrol the exhibition floor. Will event venues become a mirror image of airport security? I hope not but it might be necessary.
Marketing teams are so wrapped up in agenda and content planning, registrations, logistics, media and other event plans and more often than not have a detailed punch plan in place with every tiny detail listed. Moving forward, if event security is not high up on the punch plan or not listed at all, it should be. Most large venues will have security in place and it will become even more imperative that they are integrated into your event planning and communications.
A full review of the security measures in place for large outdoor events such as festivals and other public gatherings is under way in the aftermath of the deaths of 84 people in the Bastille Day attack in Nice, the home secretary has said.