Gucci’s social media storm at the Oscars last weekend is a fantastic example of what a well coordinated digital campaign delivers. Naturally, with the biggest stars endorsing their products the hype was going to be huge, but Gucci would have spent many months planning their social media strategy to ensure key tweets and hashtags gained maximum traction on the night.

Whatever the size of event you are organising, a well planned digital marketing approach will get your prospects talking about you before, during and after your event. 

Take a look at some of Gucci’s top strategies and maximise your event’s social presence.