Gucci’s social media storm at the Oscars last weekend is a fantastic example of what a well coordinated digital campaign delivers. Naturally, with the biggest stars endorsing their products the hype was going to be huge, but Gucci would have spent many months planning their social media strategy to ensure key tweets and hashtags gained maximum traction on the night.
Whatever the size of event you are organising, a well planned digital marketing approach will get your prospects talking about you before, during and after your event.
Take a look at some of Gucci’s top strategies and maximise your event’s social presence.
There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars, proving that brands need to take advantage of this massive moment on television. It is a moment when film, fashion, and the arts collaborate for a night of entertainment. It also generates a great amount of buzz online and especially during the red carpet pre-show. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. Fashion brands from the world’s top couture houses plan and strategize on how to best represent their most prized garments to make the most of the global attention.