There's no doubt that technology has become commonplace in b2b events today. Event professionals are constantly on the look out for the next cool piece of tech they can introduce to their client. It makes the whole event process so much easier, more interactive and just a whole lot more fun.
As the role technology plays in our events cycle grows, will it get to the point where it takes over the human element of the process? Apps, live-streaming and virtual reality are all cool trends that definitely need to be explored. However, far from taking over the human side of events, I think it's more about integrating new technologies into events. People will always want to communicate and interact with other people, but it's how the process will take place during events in the future that I think will be the most interesting.
I was on the panel at an Event Huddle discussing the future of event technology at events.. one remark really caught my attention and has played on my mind ever since. When asked how to keep younger audiences engaged, one of the panellists responded: “The new generation hates face to face communication. Millennials could happily spend their lives just talking via apps and emojis. Technology will eventually replace human interaction.” I couldn’t quite get my head around this idea, which to me, seemed completely wrong. Are we really to think that we have raised the next generation as socially backward, monosyllabic cyborgs incapable of functioning outside of social media? Do we truly believe that the future of events – intensely emotional and real experiences – means silencing our own humanity in sight of technology?