Social media is constantly evolving. Since the dark and distant days of it's creation, it's evolved way beyond expectation, even becoming a crucial tool for marketing teams around the world.
To ensure you get the most from social for both you and your customers, you need to make sure you stay up to date with the current trends. The article from Venture Beat below has pulled together the top six social trends to keep your eye on in 2016, to make sure you don't fall behind.
The course of social media marketing never did run smooth. The top platforms now could disappear tomorrow, marketing strategies that worked previously could suddenly backfire and drive customers away. But with over 2 billion social network users around the globe — a number that leaps by double digit percentages every year—you can’t afford to take your ball and go home.