The news that Matt LeBlanc is joining Top Gear is a brilliant marketing move for the programme - one of the BBC's best money making productions. Not only does it help the show navigate a tricky transition, by completely changing the nature of the presenters, it opens up the US market as well. All in all a master stroke in widening the audience appeal.
Love it or hate it - Top Gear is one of the few programmes left that we will sit down and watch as a family and teenage sons and daughters are now looking forward to the new season.
At a time when the BBC is under pressure - I for one hope TopGear revenue fills some holes in its budget.
Matt LeBlanc 'amazed' by Top Gear reaction Former Friends star Matt LeBlanc says he "can't believe the response" to the news he will co-host the new series of Top Gear, when the show returns in May. "I knew Top Gear was a big show," he told co-host Chris Evans on the Radio 2 Breakfast Show. "But, wow, I was on the front page of the New York Times. "There was so much I couldn't read it all. "Thanks to Top Gear and the BBC, my day has been ducking paparazzi all day long." LeBlanc's presenting role was revealed on Thursday