When it comes to writing about ourselves, it seems that marketers are creatures of habit. All too often, the same overused words and phrases are cropping up to describe key skills and attributes. And the effect can be the opposite of what the writer intended.
LinkedIn is encouraging marketers to show, not tell - and demonstrate their expertise with examples. Giving specific examples, which we regularly do in case studies, tweets and blog posts, is a must. It's a lot harder than hiding behind buzzwords and jargon - but so much more authentic and, hopefully, will result in a profile that stands out from the crowd.
LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals – highlighting the adjectives that they should avoid this year if they want to stand out from the crowd. LinkedIn analysed the profile summaries of its marketing members to compile the list, which revealed ‘creative’, ‘strategic’ and ‘motivated’ as the top three words and phrases that marketers use to describe themselves. ‘Passionate’ and ‘track record’ also made it into the top five. The announcement of the list comes on the day – 21 January – when LinkedIn traditionally sees the most UK members update their profiles. The 2016 top ten buzzwords of UK marketers are: 1. Creative 2. Strategic 3. Motivated 4. Passionate 5. Track record 6. Enthusiastic 7. Driven 8. Successful 9. Innovative 10. Ambitious