When it comes to writing about ourselves, it seems that marketers are creatures of habit. All too often, the same overused words and phrases are cropping up to describe key skills and attributes. And the effect can be the opposite of what the writer intended. 

LinkedIn is encouraging marketers to show, not tell - and demonstrate their expertise with examples.  Giving specific examples, which we regularly do in case studies, tweets and blog posts, is a must.  It's a lot harder than hiding behind buzzwords and jargon - but so much more authentic and, hopefully, will result in a profile that stands out from the crowd.