Really interesting story in Computer Weekly today on how True Religion are blending sales channels and building a really engaging customer experience in store with Demandware technology.
Providing multiple, engaging touch points in store is slowing down the customer journey to build deeper relationships between customer and brand.
Slow and engaging is a really interesting retail combination. As any consumer will tell you, slow and boring isn't ever going to work.
However, there are really innovative ways to build one customer journey that works. It feels like a new retail art form to beautifully embroider and embellish the moments that matter in the buying cycle with detail that delights the customer. One of our clients Vee24 for example, is doing this brilliantly through engaging customer service through live video assistance online. The conversion results are astonishing.
True Religion is the best example i've seen coming out of the recent press coverage following the NRF event in New York last week. I will be looking out for more moments of engaging 'slow retail' in 2016
True Religion’s head of omni-channel explains how in-store technology is helping to slow customers down and make conversion more likely Luxury clothing retailer True Religion has combined “endless aisle technology” with its mobile point of sale (POS) system to engage customers more with the brand, making them more likely to buy something as a result. The brand’s head of omni-channel, John Hazen, says the in-store technology was introduced to “slow the customer down” during their browsing experience. “Our number one goal is to get people to slow down. If we can get them to look around for just a couple more minutes and start to interact with them, we’re going to have a better chance of converting that customer.”