Way too often do we read or hear about hurricanes and other big storms. Are they happening more often, getting worse, or is the media providing more extensive coverage on this topic? Thanks to The Weather Channel and Bozeman High School for inventing a naming strategy, we can easily differentiate between each storm. The current focus, we all know, is on Storm Jonas. This simple naming strategy has made it easier for everyone to communicate about the storm, whether it's in the news, with family and friends, or through social media. We all know what is being discussed or what to search for to get the latest updates. A basic yet effective learning for businesses deciding on product names...