My heart sank at a meeting last week.  Two words that terrify me - said together - in the same sentence - 'writing' and 'competition'.As a literature graduate who is perfectly OK with editing other people's copy but has a deep fear of the blank page, on the face of it this content-generation challenge was my Kryptonite.  And all this under the pressure of delivering to a deadline. One post, every week, for seven weeks. But you've got to start somewhere, and it takes more than 21 days to form a habit.  Plus there's more than one type of post - and more than way to measure what's working.  It's not just about word count. What will I write about?  What is the best format to choose?  How will I know what works?  Writing consistently can certainly increase visibility. So now I just need to decide what I'm going to measure...