Hopefully, 2016 will be the year that businesses - especially those is the B2B space - realise what an important tool social media is for engaging with customers. 

As consumers grow increasingly social media-savvy, they're no longer willing to put up with the barrage of sales-led posts. If they get fed up, they will look elsewhere. Instead, companies need to think about how they can engage their audience, building on their brand while always thinking of the customer.

Social media is a vital way of reaching customers, enhancing their overall experience with the brand. It's fast becoming a part of the consumer process and is one of the most common ways for consumers to interact with a brand. Communicating correctly with your customers will increase loyalty, leading to greater success.