There's been much written on Gartner's predictions that CMOs will be outspending CIOs by 2017. All marketing technology spend is becoming focused on unifying the user experience. As experiences merge across channels it naturally follows that job titles will also get blurry - CMO,CXO,CIO become what? C'something' O? Which 'something' O is in charge of all this?
But out of the hazy visions of the future comes Jeff Rohrs CMO@YEXT with some roaring good sense. It is all about putting the user at the centre of everything.
Job titles are blurring across channels, whatever you call them, the person who creates the best and most unified customer experience is the one who holds the crown jewels.
Gartner had already predicted CMOs would be spending more on IT than CIOs by 2017. Jeff Rohrs CMO@YEXT says his company’s mission is to enable organizations of every size to harness the power of their brick-and-mortar locations to engage today’s mobile consumers. At YEXT, I’ll be seeking to invest in marketing technologies that keep us growing, while also allowing us to deepen our relationships with customers. The B2B buying experience is far more personal than many people think, as quite often people’s jobs are on the line. For that reason, I hope to integrate marketing technologies that help us serve and not just sell. As my good friend Mr. Joel Book likes to say, “Serving is the new selling.”