Is it the beginning of the end for social analytics?
At the start, social media was undoubtedly a tool for connecting those that may otherwise have remained disconnected. The ability to...
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JD Marketing Archive
Twitter celebrates a decade
When it was founded on March 21st 2006, I wonder if anyone knew just how big Twitter would be? Now, ten years later, the social media...
Are Twitter Chats Worth Considering?
A number of our clients ask us about taking part in Twitter chats and whether they are worth considering in the b2b space. Twitter chats...
Why should I come to your event?
Whether an event is free to attend or paid for, it's more important than ever to be able to demonstrate to potential delegates why they...
The growing skills gap in PR and marketing
We're running an event later today for CNS Group on the growing skills gap in IT and the options to tackle this. According to analysts,...
Skills for the future
Work experience isn't just about making the tea. Whether it is something as simple as getting to an appointment on time, to learning how...
Is this a marketing masterclass from @RealDonaldTrump?
He’s been trending every day on Twitter. He follows just 42 people yet has 6.7 million followers. 6.2 million people have liked his...
Interview with Salesforce’s Mike Stone about the Elo technology platform
During Salesforce’s Dreamforce event last fall, I had the opportunity to sit down with Mike Stone, the Vice President of Marketing for...
Facilitating regulatory compliance through technology
Regulatory requirements across all industries are multiplying and constantly changing. MiFID II, Solvency II, EMIR and REMIT - to name a...
The IT security skills shortage - what are your options?
With 1.5 million IT security positions expected to be vacant by 2020, it’s crucial organisations have the skills, resource and defences...
Amazon Pantry - 3 Reasons Not to Bother With It
My curiosity over Amazon Pantry led me to experiment and last week I split my weekly online shop across Ocado for fresh and Amazon for...
Event 101: Five ways to entice delegates to your stand!
Infosecurity Europe is just around the corner and it's time to start thinking about how to pull in the crowds and get people to visit...
Contact lists - not just a numbers game
The chances are if your email marketing list is more than six months old, at least some of the contacts will have changed jobs, moved to...
Digital marketing success the Gucci way
Gucci’s social media storm at the Oscars last weekend is a fantastic example of what a well coordinated digital campaign delivers....
900,000 High Street Jobs to Disappear. Problem or Opportunity?
Nothing stands still for long on the high street, but the British Retail Consortium's prediction that 900,000 jobs will disappear in the...
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