Last week at The First NHS Conference on Sustainability, Access and Flow, we heard from the CEO of Royal Wolverhampton NHS Trust on how...

Today's report on 'Delivering the Benefits of Digital Healthcare' is another sign that people within the NHS are looking for ways to make...

This study reveals the lack of women within tech jobs. 

Technology is very much a present endeavour as humanity strives for a better and...

There's no doubt that technology has become commonplace in b2b events today. Event professionals are constantly on the look out for the...

Is traditional tech PR dead? Almost. 

You can no longer focus solely on creating news, pitching to the media or key influencers to secure...

The gender inequality in the technology sector remains one of the widest in the country. Although it is slowly closing, women are still...

I came across this video which is rather old yet still powerful. Its purpose it to move people however the message it aims to convey is...

Recently, a lot has been publicised about the impending 'robot revolution' and the impact this could have on the human workforce....

I don't really follow football unless it's the World Cup but I can't deny that Leicester City's unstoppable ascent to the top of the...

Today, Facebook carried out a roll out of its new 'reaction' buttons. After years of simply being able to 'like' a post, Facebookers now...

An estimated 2.1 billion people have social media accounts. And as the number of social media platforms rises, so does the number of...

I recently went on a site visit, looking at venues for a customer event.  Whizzing between venues, it was helpful to have a list of key...

These days, many music, sports, fashion and other live events sell out the minute tickets are released to the public. If you add...

From social media platforms to big data, mobile, the Internet of Things and event applications, the pace at which new technologies appear...

We all understand the heady combination of cats and social media. In Japan they have an actual day to celebrate cats on social media....

So, it’s official – Google is dropping ads which display in the right hand column next to organic results. Instead they will increase to...

With all the news surrounding the US Government and Apple's reluctance to disclose security details, regardless the implications these...

This catchy new job title originated in Silicon Valley and they are popping up all over the shop now. The news that New York Ad Tech...

Social media is constantly evolving. Since the dark and distant days of it's creation, it's evolved way beyond expectation, even becoming...

This new app has taken social media a bit too seriously. Fill in a form and, only if you are one of the lucky applicants accepted, get...

Whether it’s responding to email, spending time on social media, shopping online or checking train times on the iPhone app – I’ve been...

Social media is time-consuming. Marketing departments have so many other things going on; finding the time to define and implement a...

How many times do we open websites to then decide to leave almost immediately? It can be because of the site being visually unappealing...

Social media spend by marketing teams is on the up; expected to rise to a 20.9% share of marketing budgets over the next five years. Does...

I send 49000 email a year, receive more than twice that number and yes - I am an emailaholic. 

Email is not even my preferred form of...

I would love to be a fly on the wall in the board room when they talk about Cyber risk. How do CIOs and CISOs make the case for the...

It's always struck me as odd that people are prepared to pay £2.50 for a mediocre cup of coffee but reluctant to pay far less for a...

I bought an iPad for my mother-in-law, as she had taken to her iPhone like a duck to water.  Having never used a computer, before we knew...

I am struggling to keep up. I know someone has messaged me but I don't remember if it was a text message, LinkedIn, Facebook Messenger,...

After Peyton Manning's second Super Bowl win, at the post game interview he told a reporter that he was going to "drink a lot of...

A recent event campaign reminded me just how powerful a simple phone call or voice message can be. 

With more marketing emails being sent...

Whether you prefer to arm yourself with techy gadgets to collate the details on your venue or plain old pen and paper, making the time...

No matter how well Deadpool performs at the Box Office, its marketing campaign has been more than a resounding success. ‘Going viral’ is...

Social media is still a growing market. But once they've attracted users to their tool, social media companies need to keep them there -...

I don't know how I'd feel if I were greeted by a robot rather than a human being at an airport.

While I am all for technology and progress...

Ok this may be old news but I heard about "I know where your cat lives" as part of the promotion of the Big Bang Data exhibition...

When businesses are feeling the pressure to deliver there can be a knee jerk reaction. Sales teams can start kicking Marketing about lead...

The volumes of data produced by connected people all over the world are leaving more than a digital footprint behind. The Big Bang Data...

With the ever-growing popularity of apps like Periscope and Youtube livestreams, it was only a matter of time before Facebook jumped on...

Lord Carter's independent review released last week, showed that delays in discharging patients from beds could be costing the NHS £900m...

Video has been around for a while and more often than not, it's included in marketing budgets and plans. While it's great to see an...

Alexa Chung is very very cool.  This is not my choice of adjective . I have been told that people of my age should never use it except in...

Having a tool where nervous presenters can practice in front of a virtual audience strikes me as a pretty cool piece of technology.

It's...

The news that Matt LeBlanc is joining Top Gear is a brilliant marketing move for the programme - one of the BBC's best money making...

Corporate global mobility programs are seeing increasing volumes, witnessing greater variety, and recalculating the value of mobility...

There is no doubt that social media is a key marketing channel for businesses, regardless of size. However, what still needs to change is...

Measuring the impact of PR has always been a tricky one. Employers and agencies that I've worked with over the years have counted the...

It is often difficult to make sure people get the message when you only have 140 characters at your disposal to deliver it. The main...

I came across this useful list of business books which would make insightful and very interesting reading for everyone running a company...

Well here I am. On the train for 2 hours travelling to London. No hot water on today's service so no hot drinks. No wifi either - unless...

If only every B2B creative campaign was as effective as this one from Nike. This clever storytelling, old and new, us and others, is some...

What did we do with all our time before social media? We spend many minutes (if not hours!) each day browsing Facebook to see our friends...

The news about Sir Terry Wogan at the weekend stirred up nostalgia and sorrow for those of us who grew up with him on both TV and Radio.