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NHS Overspending? Not On Staff

Last week at The First NHS Conference on Sustainability, Access and Flow, we heard from the CEO of Royal Wolverhampton NHS Trust on how...

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Technology Tonic For NHS

Today's report on 'Delivering the Benefits of Digital Healthcare' is another sign that people within the NHS are looking for ways to make...

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The future of PR

Is traditional tech PR dead? Almost. 

You can no longer focus solely on creating news, pitching to the media or key influencers to secure...

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The power of the right words

I came across this video which is rather old yet still powerful. Its purpose it to move people however the message it aims to convey is...

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The rise of the...human?

Recently, a lot has been publicised about the impending 'robot revolution' and the impact this could have on the human workforce....

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Technology's Reality Check

With all the news surrounding the US Government and Apple's reluctance to disclose security details, regardless the implications these...

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iPads must stand alone

I bought an iPad for my mother-in-law, as she had taken to her iPhone like a duck to water.  Having never used a computer, before we knew...

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Lost in communication

I am struggling to keep up. I know someone has messaged me but I don't remember if it was a text message, LinkedIn, Facebook Messenger,...

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Endorse You? Naturally....

After Peyton Manning's second Super Bowl win, at the post game interview he told a reporter that he was going to "drink a lot of...

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The power of the phone

A recent event campaign reminded me just how powerful a simple phone call or voice message can be. 

With more marketing emails being sent...

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I know where your cat lives

Ok this may be old news but I heard about "I know where your cat lives" as part of the promotion of the Big Bang Data exhibition...

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Big Bang Data

The volumes of data produced by connected people all over the world are leaving more than a digital footprint behind. The Big Bang Data...

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Practice makes perfect

Having a tool where nervous presenters can practice in front of a virtual audience strikes me as a pretty cool piece of technology.

It's...

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Top Gear - "How you doing?"

The news that Matt LeBlanc is joining Top Gear is a brilliant marketing move for the programme - one of the BBC's best money making...

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Social media success

There is no doubt that social media is a key marketing channel for businesses, regardless of size. However, what still needs to change is...

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A Twitter lesson from Mumbai

It is often difficult to make sure people get the message when you only have 140 characters at your disposal to deliver it. The main...

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Just Do It

If only every B2B creative campaign was as effective as this one from Nike. This clever storytelling, old and new, us and others, is some...

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