Missing the target audience
One of the first questions I ask starting to write - whether it's a case study, training guide or even an internal email, is: "Who is...
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JD Marketing Archive
Making Events and Give-Aways Memorable
A couple of years ago in a blog entitled ‘‘marketing masterclass, university-style’ one of my colleagues commented on the quality of the...
Student mentoring with Career Ready
It will almost be a year since I started volunteering with Career Ready as a mentor for sixth formers and it’s been a very interesting...
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